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Senior Manager Content & Corporate Communications

Company: East West Bank
Location: Pasadena
Posted on: June 20, 2022

Job Description:

Introduction Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates' potential for career advancement.Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. With a strong foundation, enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.OverviewWe are looking for a strategic content leader to drive our content and communication strategy for the bank. This individual will oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to drive awareness and leads for the bank.We are looking for someone who not only has a well of experience in writing compelling content for the public but can also set the strategic course for the content and communication practice within the bank. They are an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement.The ideal candidate is results driven, a compelling storyteller and has a sense of urgency when it comes to new ideas and team leadership. You will be very comfortable using data to help set the agenda as well as giving feedback on creative strategies and building partnership opportunities.Responsibilities

  • Map out an ownable communications strategy for East West Bank that drives awareness and leads for the bank's various priorities. Continuous evolvement of strategy is a must.
  • Effectively communicate and manage executive level communications on complex topics such as banking, international trade, and US China relations.
  • Develop a strategic content calendar that serves the need for the various business groups within the bank. Ensure alignment from the various internal stakeholders.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
  • Establish a clear measurement agenda that outlines the critical key performance indicators to gauge content effectiveness. Lead the team to gather, analyze and optimize the data based on the result.
  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to successful metrics.
  • Supervise writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Build and mentor a team of marketing professionals within the content team.
  • Be a thought leader by identifying, implementing, and sharing the latest marketing trends, new technologies, best practices, competitor activity, and learning opportunities that help drive business success.Qualifications
    • 10+ years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.) Experience with the financial service industry a plus
    • Bachelor's degree in English, Journalism, Public Relations, or related communications field. MBA in marketing a plus
    • Must be bilingual in Chinese
    • Proven editorial skills. Demonstrate exceptional communication skills, both in written and verbal form
    • Strong writing background to support and manage executive level communications on complex topics such as banking, trade, and international relations
    • Understand the nuances of the East and the West, especially as related to the finance industry and culture
    • Have developed, implemented, and managed highly engaging content strategies delivering high awareness and engagement
    • Comfortable in diving deep into data, identifying and understanding opportunities to improve the content performance
    • Demonstrate a keen interest and competency in relevant content tech and software that can help the development, distribution, and performance of the content
    • Have fostered a high-performance, creative, and continual growth environment with a team or business
    • Have collaborated with cross-functional teams such as Product Marketing, Media, as well as Creative
    • Demonstrated an ability to apply logical thought process to problem-solving and deliver recommendations
    • Audience development and subscription strategies experience a plus

Keywords: East West Bank, Pasadena , Senior Manager Content & Corporate Communications, Accounting, Auditing , Pasadena, California

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