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Director of Marketing (Consumer Marketing, E-Commerce)

Company: Kitchen United
Location: Pasadena
Posted on: May 9, 2022

Job Description:

Kitchen United is a GV-backed, restaurant-tech company, providing restaurant brands the resources and technology to optimize their off-premise dining operations. Our consumers are excited about the ability to order their favorite items from different brands in one single order. For our restaurant members, we provide a value-driven, low-risk way to enter into new markets, grow revenue through off-premise dining and expand delivery areas by removing barriers such as capital or technology expertise. We are looking for an experienced Director of Consumer Marketing to provide strategic leadership, from a market and product perspective, to Kitchen United. This role is an opportunity to play a significant role in Kitchen United Marketing Department---s B2C positioning and roadmap. Our ideal candidate has significant restaurant consumer ecommerce experience managing a variety of promotional projects end-to-end, including paid search, social, SEO, and other digital marketing techniques. Responsibilities Lead all consumer marketing campaigns and optimization B2C and B2B2C including through earned and paid advertising, content, seo, and other digital marketing techniques Ownership over Consumer Marketing P&L including driving revenue growth by kitchen center and optimizing key metrics (CAC, LTV) by channel Manage both internal marketing team as well as external marketing agencies Forecasting hiring needs for the Consumer Marketing department Participating in the quarterly and annual planning of the company---s objectives Partner with Product team in defining eCommerce roadmap to drive revenue and conversion Preparing regular reports and presentations on marketing metrics for the Executive Team Establish Kitchen United ecommerce strategy targeting consumers for restaurant sales Launch Kitchen United ecommerce marketing campaigns Manage all aspects of existing campaigns toward continuous improvement Kitchen United is headquartered in Pasadena, CA. This role is based in Pasadena and would involve occasional travel to cities where Kitchen United operates, or will be operating, facilities. Requirements Proven work experience in restaurant consumer marketing where you have designed and implemented successful marketing campaigns and driven funnel optimization Deep understanding of ecommerce setup, promotion, measurement, success evaluation and refinement Must have 8 years of relevant consumer marketing and ecommerce experience and minimum 5 years of management experience leading teams Demonstrated experience delivering quantifiable results through managing campaigns across multiple channels within tight timeframes and increasing ROI Experience with CRM software and digital marketing tools and techniques Excellent communications skills. Strong ability to convey complex concepts to all audience levels, in particular, consumers Strategic mindset, with ability to make difficult decisions backed by data Strong leadership skills to guide the marketing team with ability/willingness to roll up sleeves Startup and restaurant experience is a plus Benefits Competitive Salary (DOE) Dependent on Experience Employee Bonus Plan Stock Options 401K Program Generous Vacation and Holiday Package, including paid volunteer days Recognition Programs Paid parental leave Medical, Dental, and Vision Insurance covered by Kitchen United at no expense to you FSA - Flexible Spending Account (pre-tax dollars to pay for medical expenses) Life & AD&D Insurance, Voluntary Life Insurance EAP - Employee Assistance Program Commuter Benefits New HQ office in beautiful Old Town Pasadena with indoor & outdoor office space KU Company Swag Referral Bonus Employee Discounts at Kitchen United Mix Locations

Keywords: Kitchen United, Pasadena , Director of Marketing (Consumer Marketing, E-Commerce), Advertising , Pasadena, California

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