Marketing Coordinator

Company: Corporation for Public Broadcasting
Location: Pasadena
Posted on: May 12, 2022

Job Description:

"A Private Corporation Funded by the American People" Southern California Public Radio (SCPR) is a member-supported public media network whose mission is to strengthen the civic and cultural bonds that unite Southern California's diverse communities by providing the highest quality news and information service on air at 89.3 KPCC, online at LAist.com and through KPCC In Person. Since our founding in 1999, SCPR has been a fast growing, innovative, multi-platform public service newsroom. Every day, our staff helps audiences catch up on the latest headlines, solve the complexities of life in Southern California, and connect curious communities to one another. Position Summary: The Marketing Coordinator for Southern California Public Radio is responsible for the coordination and execution of key marketing and brand building initiatives for KPCC, LAist and LAist Studios. The coordinator is responsible for supporting the marketing activities of all business units and departments, as well as executing integrated marketing strategies that advance SCPR awareness and support audience growth initiates. This role is key to promotion of SCPR's diversity, equity and inclusiveness (DEI) initiatives. Compensation: - - The hourly rate for this opportunity will be no less than $26.04 per hour. Exact rate determined by experience and education related to the role, organizational compensation structure and internal equity. Position Responsibilities:

• Coordinates all marketing activities across departments.
• Project manage marketing campaigns for KPCC, LAist and LAist Studios shows.
• Create work orders for any media execution. Evaluate and revise as necessary to exceed KPIs.
• Coordinates the relationship with PR agency in terms of day to day execution of press and publicity activities, serving as a public relations liaison (inclusive of coordinate the distribution of press requests with agency).
• Coordinate and execute specific owned, earned, shared and paid media efforts for both brands either directly or in coordination with agencies and vendors. Inclusive but not limited to: radio campaigns, podcast campaigns, internal display campaigns, paid social media campaigns, SEM/SEO tactics, traffic acquisition tactics, content syndication, programmatic media buys, mobile DSP media buys and implementation, marketing trades, PR and publicity plans, others.
• Track and report on key marketing KPIs on a weekly and monthly basis as applicable.
• Coordinate departmental and interdepartmental meetings to guarantee full alignment against key initiatives.
• Coordinate vendor relationships inclusive of contract management, vendor onboarding processes, follow up with finance to coordinate PO process and payments, others.
• Responsible for the upload of expense reports, updating of marketing calendar, ordering of supplies and general marketing administrative activities.
• Monitor marketing trends and helps with the implementation of new marketing strategies and campaigns based on current trends.
• Helps coordinate all marketing related activities that are part of the events plan (communications strategy, promotions, media buys, social media strategies).
• Collaborates with other teams to develop direct marketing and newsletter strategies.
• Coordinate the execution of communication campaigns, marketing materials and collaterals (either collaborating with internal talent or outside vendors and agencies).
• Join marketing ideation sessions (comms, strategies, tactics, campaigns) as needed.
• Coordinate the creation of a weekly marketing report that includes weekly goals, key results, areas of improvement and new identified needs.
• Manage and update marketing calendar.
• Additional duties as assigned. Required Education and Experience:
  • Associate's degree or equivalent work experience.
  • 2-4 years of related work experience. Required Skills, Knowledge and Abilities:
    • Knowledgeable and skilled in MS Office (Excel, Word, Outlook and Photoshop)
    • Basic accounting knowledge
    • Strong written and verbal communication skills
    • Strong PR skills, social media savvy, and organization skills
    • Must have strong work ethic, problem solving and prioritization skills
    • Must be able to work independently and as part of a team Preferred Skills and Experience
      • Knowledgeable and skilled in Keynote, Pages, iMovie and other similar software.
      • Basic social media management knowledge.
      • Creative thinker; thinks "outside the box" Reporting To This Position: None Physical Demands and Working Conditions:
        • Must be able to perform the essential duties of the position with or without reasonable accommodation.
        • Ability to manage some work outside of standard office hours as needed.
        • Physical Demands:
          • This role may be eligible for a hybrid office/remote work environmeny
          • Required to move about in an office environment and sit for extended periods of time
          • Required to move about in the community
          • Frequent use of hands for data entry/keystrokes and simple grasping
          • Working Conditions:
            • Moderate noise level Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. - We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply. Corporation for Public Broadcasting "A Private Corporation Funded by the American People"

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