Marketing Director

Company: E1011 Labs
Location: Pasadena
Posted on: August 7, 2022

Job Description:

E1011 Labs, is a Pasadena-based startup that is reinventing the wellness space through the lens of technology and CBD. Our sleek plug-and-play lineup of products are helping time-strapped people all over the country find an easy way to manage a natural and healthy lifestyle. We're looking for the right person to join our core team of passionate entrepreneurs. Together we're going to disrupt an exploding hemp industry, littered with fly-by-night brands, by building cutting-edge products and a company culture that believes in investing in people's potential to do good for themselves and the world around us.
The Director of Marketing will develop and execute comprehensive marketing plans and programs to support sales, revenue, and profit objectives of the organization. He/She/They will also be responsible for managing the marketing team in all plans and activities in order to help drive brand growth through leading content development efforts. The ideal candidate will have significant experience in the fields of traditional and digital advertising, creative development, media planning, and retail activation. -
Duties and responsibilities--- -Develop and manage short-term and long-term marketing strategy while working within marketing operating budget to support sales, revenue, and profit objectives --- -Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to enhance marketing strategies --- -Lead marketing calendar and analyze marketing campaigns to measure marketing effectiveness --- -Plan, manage, and implement current and new advertising and promotional activities including both online and offline --- -Analyze marketing results, understanding necessary corrective actions to guarantee meeting marketing objectives --- -Work interdepartmentally to develop detailed marketing plans for all media channels and sales teams --- -Communicate with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition --- -Implement and achieve satisfactory metrics, for both personal and departmental --- -Experience with A/B testing and customer related metrics to understand acquisition and conversion --- -Successfully lead, guide, direct, and develop a team of professionals -
Qualifications & Skills Required

• Minimum 3-5 years of experience preferred.
• Familiarity with vaping products / knowledge of the vape, cannabis industry is a plus but not required
• Copywriting and design skills in order to produce marketing materials for both print and online.
• Must be a self-starter, highly organized, dependable, have strong problem solving skills and be able to manage multiple complex problems at once.
• Ability to present concepts in new ways and from new perspectives.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Proficient computer software skills including Microsoft Office, Word, Outlook, Adobe Suite, Photoshop and Illustrator.
• Solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends.
• Analytical skills to evaluate marketing campaigns.
• Excellent time management skills; fast, effective and efficient.
• Well-versed in using SEO and social media strategies to attract customers.
• Prepares and submits regular updates to company Vice President of Sales.
• Resourceful, independent, with a high attention to detail.
• Must be flexible and adaptable to changing priorities and workloads.
• Ability to help create a 'team' culture throughout the company.
• Ability to complete and pass a criminal background and credit check.
• Appreciated previous experience: Medmen, Cura CS, Kush Bottles, Mammoth Distribution, Weedmaps, Marijuana Packaging, Greenlane.
  Physical requirements
  • Work is performed while standing, sitting and/or walking
    Benefits/Perks -
    • Competitive base salary
    • Comprehensive dental, medical, and vision benefits
    • 401k match
    • A highly innovative and enjoyable team culture
    • Fun and casual work environment, monthly lunches, and more
      By applying for this role I understand that if I'm offered a position with the company I will be required to submit to the pre-employment background screening as a condition of employment.E1011 Labs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability or genetics.In addition to federal law requirements, E1011 Labs complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, transfer, leaves of absence, compensation and training.

Keywords: E1011 Labs, Pasadena , Marketing Director, Advertising , Pasadena, California