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Digital Marketing Associate

Company: Western Asset Management Company Limited
Location: Pasadena
Posted on: November 20, 2022

Job Description:

Job Description
Elevate our brand
It's time the world knew more about Western Asset Management. With over 50 years of fixed-income investment success, and an equally bright future ahead, we have a great story to tell. - As our Marketing Associate, you'll help to share it through contributing to the development of original content. In this newly created role, you will help promote and maintain the Firm's brand, strategy and image across all communication channels and client touchpoints.
What you will do


  • Partner with internal and external groups to achieve Western Asset's strategic communication goals
  • Develop in-depth knowledge of the Firm's products and services to ensure consistent delivery of messaging
  • Collaborate on messaging to raise awareness about and perception of our Firm
  • Support content and thought leadership distribution and marketing activities, including posting content on our external website
  • Support and execute marketing campaigns for numerous audiences across digital channels, including social media, email and our website
  • Manage project elements such as briefs, presentations, data gathering and coordinating review
  • Catalog all media placements and opportunities
  • Partner with Franklin Templeton, Western Asset's parent company, on the production of marketing collateral
  • Develop and maintains collaborative relationships with internal teams to ensure alignment and integration of brand messages and initiatives
  • Ability to travel, as required

    What you will bring

    • Knowledge of digital marketing tools including Dynamics, Marketo and LinkedIn
    • A depth of experience within a global investment management industry strongly preferred
    • Flawless verbal and writing skills and ability to communicate with confidence at all levels of the firm coupled with the ability to pay exceptional attention to accuracy and editorial detail.
    • Strong prioritization skills with the ability to take initiative to develop detailed plans, complete tasks and monitor progress against deadlines.
    • Ability to work professionally with internal and external customers including employees, journalists, investment professionals and other stakeholders.
    • Bachelor's Degree

      About Western Asset
      At Western Asset we're saying hello to the future. Committed to being the leading fixed-income investment management firm in the world, we're investing in new technologies, methodologies and markets. We're also investing in our people. Our business is guided by a belief in doing the right thing: that if we treat our clients and colleagues with fairness and respect, success will follow. We're building on our reputation and resources with an entrepreneurial approach that drives innovation. Every day is an opportunity for us to get better by making the most of the possibilities that our people and ideas can bring.

Keywords: Western Asset Management Company Limited, Pasadena , Digital Marketing Associate, Advertising , Pasadena, California

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