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Director of Marketing & Ecommerce- MENA

Company: iHerb
Location: Pasadena
Posted on: May 25, 2023

Job Description:

Job Summary:
The Director of Ecommerce & Marketing, MENA region is a key business leader who will be responsible for setting the strategic direction for iHerb's ecommerce business and integrated digital marketing. This includes strategies to acquire, convert and retain new and existing customers, while working cross-functionally with our operations, global logistics, customer experience, merchandising, global marketing channel teams as well as external partners. In addition, the role will manage the P&L for assigned markets.
Job Expectations:

  • Own and manage the overall regional digital marketing strategy, including paid performance channels, brand & content, CRM, and promotions, in close collaboration with global marketing channel teams.
  • Develop campaigns for new customer acquisition, retention, and reactivation programs to increase brand awareness and strengthen brand equity.
  • Manage the site localization strategy, including translation, site navigation, content development in conjunction with the marketing team, payments, shipping offers, checkout funnel and promotional campaigns.
  • Lead the development of new business opportunities and partnerships in the region, including marketplaces, affiliate partners, influencers, B2B and offline sales opportunities.
  • Develop and forecast quarterly targets and inventory to meet our financial and operational goals.
  • Continuously drive online revenue growth by applying a clear understanding of the iHerb MENA region brand, consumer and industry trends, to site, merchandising, content, and business strategies.
  • Manage efficient use of resources and budget to prioritize the most impactful opportunities for long term growth and profitability in the region.
  • Collaborate with CRM team to develop effective customer messaging and retention strategies that are localized to our customers in the region.
  • Collaborate with merchandising team to develop product assortment and pricing for the region to meet customer needs and trends.
  • Build strong collaborative partnership with operations team to optimize demand forecasting and optimize our strategy for addressing inventory management and optimization.
  • Work closely with our global logistics team to offer the most efficient and fastest customer delivery experience in the region.

    Knowledge, Skills and Abilities:

    • Native Arabic speaking and writing ability
    • 8+ years of ecommerce and marketing experience
    • Demonstrated experience and knowledge of ecommerce growth strategies in the direct to consumer retail space.
    • Experience managing a team, in-person and/or remotely.
    • Experience collaborating effectively across all levels of an organization, from C-level to individual contributor level.
    • Familiarity with product compliance, cross-border retail and global logistics a plus.

      Equipment Knowledge:

      • High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana.
      • Experience and familiarity with online marketing and ecommerce platforms, for instance, Google Ads, Meta Ads platform, Channeladvisor, Amazon marketplace, other paid social and communications platforms.

        Experience Requirements:
        Generally requires a minimum of 8+ years of experience in online ecommerce and/or marketing.
        Education Requirements:
        Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience

Keywords: iHerb, Pasadena , Director of Marketing & Ecommerce- MENA, Advertising , Pasadena, California

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