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Digital Marketing Specialist

Company: Western Asset Management Company
Location: Pasadena
Posted on: June 14, 2019

Job Description:


Elevate our brand though the power of digital

It s time the world knew more about Western Asset Management. With nearly 50 years of fixed-income investment success, and an equally bright future ahead, we have a great story to tell. And, as our Digital Marketing Specialist, you ll help to share it. In this newly created role, you will work alongside our Head of Marketing to raise our digital profile and grow the firm s digital footprint. Using the full potential of technology, you ll help us understand our clients and prospects better, and communicate in ways that suit them. It s a chance to develop your digital expertise in an entrepreneurial yet collaborative environment where new ideas are embraced and implemented.


What you will do

* Create and manage competitive, audience-focused digital strategies that are designed to better understand the client journey and ensure that our clients and prospects get the best from our services

* Coordinate digital marketing activity across the firm, acting as a central point of contact, and ensuring integration between various communication platforms

* Analyze and apply marketing analytics to enhance digital campaigns and gain business and holistic client insight

* Design growth strategies for firm channels to increase take-up, and grow Western Asset s digital footprint

* Provide subject matter expertise in social media best practice, and educate colleagues

* Optimize our main website content and oversee tracking and analysis of campaigns to ensure results are meeting audience growth and retention goals

* Serve as the project manager for key digital campaigns across display, paid social, email and paid search channels, supporting project elements such as: briefs, presentations, data gathering, team coordination and campaign execution

Build on a legacy

This is a chance to shape a whole new approach to marketing financial services, with the backing of an established market player. Building on Western Asset s track-record and stable client base, you can exercise your entrepreneurial instincts, knowing that you ll have the support to turn ideas into reality. As a team player, you ll be ready to learn from others, manage your own development and share your skills and knowledge. A background in banking or credit would be ideal but, if you have energy and determination, we ll give you all the training in the fixed-asset sector you need to move us forward.


What you will bring

* At least five years marketing experience

* A background in digital marketing for a related industry

* Knowledge of CRM and marketing automation (Dynamics and ClickDimensions strongly preferred), SEO, and social media publishing tools

* Strong writing and organizational skills

* Experience in designing and executing automated and event-triggered campaigns programs based on user activity

* Experience in social media strategy and execution, including audience segmentation and content planning

* Strong understanding of marketing analytics as it relates to the enhancement of organizational content, campaigns and marketing strategies

About Western Asset

At Western Asset we re saying hello to the future. Committed to being the leading fixed-income investment management firm in the world, we re investing in new technologies, methodologies and markets. We re also investing in our people. Our business is guided by a belief in doing the right thing: that if we treat our clients and colleagues with fairness and respect, success will follow. We re building on our reputation and resources with an entrepreneurial approach that drives innovation. Every day is an opportunity for us to get better by making the most of the possibilities that our people and ideas can bring.

EQUAL EMPLOYMENT OPPORTUNITY (EEO) Western Asset Management is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, marital status, medical condition (including pregnancy and related conditions), physical or mental disability, protected veteran status, and/or any other characteristic protected by law.

Equal Employment Opportunity Statement :

Pay Transparency Notice :

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Equal Employment Opportunity Poster Supplement :

Vietnam Era Veterans Readjustment Assistance Act :

Keywords: Western Asset Management Company, Pasadena , Digital Marketing Specialist, Advertising , Pasadena, California

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