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Creative Lead (Creative Director)

Company: EyeBuyDirect Inc.
Location: Pasadena
Posted on: March 18, 2020

Job Description:

Position Summary The Creative Lead owns EyeBuyDirect's brand identity, voice and expression. The incumbent reports to the Brand Growth Director. S/he is an imperative asset to the Brand Marketing team and works closely with Product Development to ensure that the biggest commercial opportunities are identified and prioritized. S/he will collaborate with the Content team and other Brand Marketing team members, and lead the internal Creative team to achieve business objectives. -- Key Responsibilities Develop and oversee all of EyeBuyDirect's creative projects and perfect our internal processes Develop and drive creative strategy that builds/maintains brand equity. Translate brand concepts and vision into actionable initiatives and business goals. Partner with cross functional teams to determine actionable initiatives to be executed -- Develop a well-defined creative content & style guide, including brand guidelines Ensure that the brand voice and expression are reflected in assets that drive consumer excitement in a compelling and locally relevant way and is consistent across various communication touchpoints Determine strategic creative execution for 360 marketing campaigns, embodying a consumer-centric and digital-first mindset; lead internal team to develop campaign support that is executed with excellence Lead the Creative team with inspiration and motivation, providing a positive work environment to facilitate creativity. Develop and improve team's knowledge, abilities and skill sets to fulfill business needs Stay on top of fashion, lifestyle, eCommerce, and creative trends and bring relevant & of-the-moment creative ideas to EyeBuyDirect to help create buzz Continuously assess effectiveness and impact of creative activities through quantitative and qualitative analysis Create and manage the creative budgets to ensure that internal finance protocols are followed thoroughly Perform other tasks as assigned Qualifications Bachelor's degree in Advertising, Graphic Design, Marketing or relevant fields 7+ years of experience in a Creative Director or Creative Lead role for D2C brands preferably in the fashion and/or lifestyle space. Prior eCommerce experience required 5+ years of leadership experience leading a team of 5+ people Top notch creative portfolio presenting your creative direction and process Strong knowledge of graphic design and creative composition; photography and video concerting, direction and production Strategic mindset and conceptual thinker, and inspiring collaborator Proficient in time management and project management and delivering results on tight timelines Demonstrate an appetite and comfort level with experimentation in an entrepreneurial organization Ability to work in a fast paced, diversified and multicultural environment What We Offer Competitive compensation package An attractive benefits package including: 100% paid premiums for employees including medical, dental and vision insurance 401(K) with generous company match Paid Time Off and Sick Leave Paid Holidays Employee discount on Opportunity to collaborate with cross border and dynamic teams in Shanghai, China and in Los Angeles, CA

Keywords: EyeBuyDirect Inc., Pasadena , Creative Lead (Creative Director), Executive , Pasadena, California

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