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Vice President of Marketing - Remote US and Canada

Company: eCivis
Location: Pasadena
Posted on: November 22, 2021

Job Description:

VP of Marketing (Remote)Are you a rock star marketing executive who has helped scale a SaaS company to $50M+ in ARR? Are you interested in an opportunity to build and grow a world-class marketing organization across two leading brands in the North American Govtech market? If you are, we have the perfect position for you.eCivis and Questica are leaders in grants management and budgeting in the rapidly expanding Northern American Govtech market. eCivis and Questica are part of the GTY Technology group of companies (NASDAQ: GTYH). A GovTech100 Company. GTY is a leading provider of SaaS/Cloud solutions for the public sector. Through its six subsidiaries, GTY offers an intuitive cloud-based suite of solutions for state and local governments spanning functions in procurement, payments, grant management, budgeting, and permitting.eCivis provides the #1 SaaS/Cloud grants management and cost allocation software solution in the state, local and tribal government marketing. eCivis is headquartered in Pasadena, California (US). Questica is the largest business unit in GTY and the recognized leader in budgeting and performance management software for government agencies, K-12 schools, universities, colleges, hospitals, healthcare facilities and non-profit organizations throughout North America. Questica is headquartered in Oakville, Ontario (Canada)
About the RoleThe VP of Marketing is responsible for all marketing across eCivis and Questica. The VP of marketing will hire and develop talent, develop and execute marketing strategy through a marketing team, develop and manage the marketing budget, and work with other key senior executives to meet short-and long-term growth goals.
Responsibilities

  • Develop and implement a cohesive marketing plan to increase drive sales and build brand awareness
  • Set current and long-term goals for internal teams
  • Design, review and optimize the Marketing budget
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Build relationships with media and stakeholders through creative PR strategies
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company's objectives
  • Track competitors' activities.Qualifications
    • At least 15+ years of overall experience with 5+ years leading digital marketing. Prior experience working in US State and Local Govtech experience preferred.
      • Experience and examples of building, executing and measuring a successful marketing strategy to achieve $50M+ ARR
      • Proven success in building and leading teams, creating great brands, driving revenue success, and leading business transformation.
      • Solid grasp of best-in-class marketing principles in content marketing, customer marketing, demand generation, and product marketing.
      • Excellent communication skills, both written and verbal, and strong attention to detail.
        • BA/BS degree or equivalent experience. MA/MS preferred
        • Remote working experience
        • Proficient in the following tools: HubSpot, Pardot, Salesforce, Hootsuite, Airtable, Slack, MS Office ProductsSkills
          • You are a team player with a 'bias for action' and a proactive, 'own it, solve it' mindset who can navigate through complex situations with limited information.
          • You possess superior soft skills and emotional intelligence enabling you to get the very best out of all those with whom you interact.
          • You are comfortable in a fast-paced, scale-up environment in which you manage multiple complex creative projects simultaneously and can adapt quickly.
          • You love taking complex marketing and operations challenges and bringing structure and consistency.
          • You are an enthusiastic, self-motivated individual who can execute in the trenches, as well as provide strategic leadership.Benefits:
            • Mission-driven, diverse, passionate coworkers with an awesome remote team culture
            • Salary: Depends on experience and location
              • Health, dental, and vision coverage, retirement program, and time off policy will be based on the candidate's residency - Canada or the US.
              • Fully remote organizationJob Type: Full-timeTravel Component: Approx. 10-20% travel within the United States and Canada may be required
                Position Location: This is a remote position, and requires close coordination with virtual teams across North America - Canada and the US
                GTY Business units are committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status concerning public assistance, familial status, military or veteran status or any other status protected by applicable law.

Keywords: eCivis, Pasadena , Vice President of Marketing - Remote US and Canada, Executive , Pasadena, California

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